Compass Media Networks is reshaping its national advertising sales operation with a leadership addition and several internal promotions, elevating its sales strategy as veteran executive Stephanie ...

With Black Friday, Cyber Monday, and the holiday season fast approaching, you’re probably knee-deep in holiday account planning. Today, we’re zeroing in on a Google Ads feature that you can use all ...

Businesses typically use consumer sales promotions as an incentive for consumers to purchase a particular product or service or to strengthen brand awareness. Consumer sales promotions may involve ...

For OPIA, the 200-promotion milestone reflects the continued evolution of its promotional capabilities and a disciplined, execution-first approach to sales promotions. For NATM, it reinforces access ...

Norm de Greve explains GM’s “largest and fastest marketing transformation” in its history.

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, ...