MANILA, Philippines - The catchy “3-in-1 plus 1” jingle for the latest Selecta ice cream TV ad could well be a subtle reference to what the company, Unilever RFM Ice Cream Inc., has accomplished over ...

MANILA, Philippines — RFM Corp.’s Selecta Fortified Milk strengthened its No. 1 position in the fortified ready-to-drink (RTD) milk category in a milestone that comes as the company marks 62 years of ...

MANILA, Philippines – As the number of discerning consumers in the Philippines continue to grow, forward-thinking companies are adopting new and innovative solutions to meet modern lifestyles. One ...

Selecta, the top-selling ice cream brand in the Philippines, increased brand awareness by partnering with ride-hailing app Grab to spread time-based family bonding messages to busy professionals.

The shift came independently of the global Unilever ice cream agency alignment, which saw DDB and Lowe take the US$300 million business from McCann in January. The reasoning behind this is that, in ...

Ice cream brand Selecta extended its successful Happinas campaign to create a full-year, multi-channel brand platform that drove reach, engagement and leads in the Philippines. Ice cream brand Selecta ...

WE TAKE the same infectious delight over Christmas lanterns, Christmas songs, Christmas trees, Christmas colors, Christmas lights — and numerous other traditional symbols of the season. It, of course, ...

The two household staples began making ice creams together in 2011. What flavors have we enjoyed from their collaboration since then? Filipino fondness for sweets has a long history stemming all the ...