It used to be common practice for a running shoe store salesperson to look at the bottom of the customer’s shoes before recommending what to buy next. They’d assess how worn out the tread pattern ...
In October 2023, Kelvin Kiptum set a new world record marathon time, finishing the race in 2 hours and 35 seconds. In the same race, Sifan Hassan won the women’s race with the second-fastest women’s ...
What if you could eliminate waste with good design alone? That’s the aim with one of Nike‘s newest sneakers, the Nike Atsuma. With the shoe, the brand wanted to incorporate negative space into the ...