The most recent issue of The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, looks at how shopping behaviors have shifted since 2009. The study shows ...

Walking into a grocery store feels routine. You grab a cart, follow the aisles, pick up what you need, and head home.Simple ...

Adobe Analytics has identified a 1,300% spike in traffic to retail sites driven by generative AI-powered chatbots. The data is part of the company's latest report that explores how chatbots do not ...

The retail landscape is shifting quickly. After years of leaning heavily into e-commerce during and following the pandemic, major retailers are trying to pull shoppers back into stores, and they're ...

More retailers are gathering insights about shoppers and their behavior in supermarkets, and using the knowledge to customize assortments, improve the shopping experience and increase sales. Marsh ...

The way checkout lanes are designed can quietly influence what shoppers buy, turning small snacks into powerful impulse ...

NEW YORK — Surveys of more than 5,300 consumers between May 2023 and August 2024 revealed 75% plan to shop differently in 2025, 46% expect to purchase more store brands and 41% will use more coupons.

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

Footage of a heated confrontation between customers apparently taken inside a Costco emerged the day before Thanksgiving — sparking online debate about naughty shopper behavior as gift-buying season ...