Snapchat introduces new ad options like Total Snap Takeovers to help brands increase visibility and reach across the app.

Building on its "Sponsored Snaps" offering, the new holistic ad feature is designed to boost brand exposure by utilizing multiple placements simultaneously.

The new format, ‘Total Snap Takeovers’, allows advertisers to appear as the first ad placement across different sections of ...

A new study in partnership with Omnicom and Ipsos found that the app’s users are more likely to watch a show after discovering it on social media platforms.

In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

Speaking at Pitch CMO 2026, Yagnesh Ravi of Snap Inc. highlighted Snapchat as a platform where advertisers can engage with ...