Allstate and American Family Insurance are taking different approaches to their marketing targeting Hispanic consumers. A spinoff of its national general market advertising campaign, "Mayhem," ...
Allstate insurance has committed to multicultural marketing, adopting a social-first strategy to engage the LGBT, Hispanic and Asian/Indian communities. Georgina Flores, vice president, integrated ...
MIAMI, FL: Allstate, the insurance provider, has successfully shown how engaging brand characters can help marketers reach diverse groups of consumers with nuanced messages. Georgina Flores, ...
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