Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...
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Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” ...
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. Sprite is taking a second shot at its iconic ...
Article Summary Sprite revives 'Obey Your Thirst' campaign with fresh NBA Playoffs ads. Anthony Edwards stars, revisiting Grant Hill's original 1994 commercial. Sha’Carri Richardson joins campaign, ...
Philadelphia Eagles quarterback Jalen Hurts continues making history, even off the football field, as he becomes the first NFL player to be featured in a Sprite commercial. The soft drink company just ...
Minnesota Timberwolves all-star forward Anthony Edwards makes a return for Sprite, starring in a holiday campaign promoting its limited-time seasonal offering. “Sippin Season” follows last month’s ...
Are you a print subscriber? Activate your account. By Geno Schellenberger - 11 min 26 sec ago By Ad Age Studio 30 - 21 min 1 sec ago By Erika Wheless - 2 hours 11 min ago By Gillian Follett - 2 hours ...