To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

NBA legend Grant Hill had several high-profile endorsements during his pro career. One of them inspired Fila’s next collaborative sneaker release. The baller appeared in several timeless Sprite ads ...

With the constant wave of new product drops hitting store shelves lately, it’s understandable if keeping track feels overwhelming. From fast food collaborations to limited-edition drinks, the beverage ...