B. J. Fogg called it captology, the science of how you get computers (think apps) to persuade people to do things. Fogg and his compatriots at Stanford have raised captology to a fine pitch, making it ...

The psychologist Abraham Maslow posited that humans must satisfy basic needs for food, water, and shelter in order to evolve to our highest potential. To these, today, we must include access to some ...

How can you create persuasive presentations that help you connect with your target audience? Here’s a five-step model I call the TEMPTaction model. It’s created based on an understanding of persuasion ...

Exceptional teachers understand what students should know and do. These teachers know how to help every student make steady progress toward their goals every day. Exceptional teachers, however, are ...