It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

Last year, TAG Heuer returned as the official timekeeper of Formula 1. It was a welcome development that felt like a long-awaited homecoming, one in which the maison took back ...

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Serving as the official timekeeper for Formula 1 from 1992 to 2003, and again from 2025 to present, Tag Heuer’s presence in the motorsport has been a crucial part of both brands’ history. What first ...

TAG Heuer marks its return as the Official Timekeeper of Formula 1 by releasing new editions of some of its best-known racing watches from the 1960s, ’70s and ’80s: the Monaco, Carrera and Solargraph.

Ronnie Fieg may have just made every horophile of the ‘80s dreams come true. The 42-year-old founder of Kith has teamed up with TAG Heuer to revive the Swiss watchmaker’s original Formula 1 watch.

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the acquisition ...

TAG Heuer has reason to celebrate in 2025. The new Formula 1 Chronograph has titanium case. TAG Heuer This year marks 40 years since Techniques d’Avant Garde acquired Heuer Watchmaking and rebranded ...

“The original watch from 1986 was the first product to wear the TAG Heuer name. This is really the beginning of that story. This laid the foundation,” says Nicholas Biebuyck, TAG Heuer Heritage ...

TAG Heuer continues to celebrate its return as the Official Timekeeper of Formula 1 with a new exclusive creation: the Monaco Split-Seconds Chronograph F1. With this timepiece, the Maison revives the ...

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport,” said Stefano Domenicali, president and CEO of Formula 1, ...