Combining scientific innovation with clinically proven results, the newly reformulated toothpaste, innovative toothbrush and mouthwash are 15x more effective at fighting the root cause of many oral ...

New products succeeding in other categories include Colgate Total Advanced Health mouthwash, Softsoap Hand Wash Plus Lotion, Softsoap Honey Creme & Lavender and Jasmine and Plum body washes and Irish ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

Colgate-Palmolive recently introduced its new toothpaste, Colgate Total Active Prevention, to the Jamaican market, featuring an innovative formula that offers advanced prevention of oral problems ...

Limited partners with cricket legend Rahul Dravid as the new brand ambassador for Colgate Total, emphasizing oral health as a key factor in athletic performance. The campaign highlights the importance ...

Successful products driving volume growth in the U.S. in other categories include Colgate Total Advanced Pro-Shield and Colgate Optic White mouthwashes, Palmolive Soft Touch and Palmolive Lotus ...

This week at Walgreens, select varieties of Colgate toothpaste are on sale two for $7. Use the $2 off of two Colgate Optic White, Colgate Total Advanced, Colgate Max Fresh or Colgate Sensitive ...

The chemical triclosan has been linked to cancer-cell growth and disrupted development in animals. Regulators are reviewing whether it’s safe to put in soap, cutting boards and toys. Consumer ...

In manual toothbrushes, Colgate widened its brand market leadership in the U.S. with its market share in that category at 41.9% year to date, supported by the success of Colgate Total 360° Advanced ...

Colgate Total toothpaste contains an antibacterial ingredient called triclosan. As we recently reported, a Bloomberg News story raised concerns over the potentially harmful effects of the chemical.