Add Yahoo as a preferred source to see more of our stories on Google. New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

Gen Alpha: Put down the serum bottle. A top dermatologist is sounding the alarm about teenagers’ skin care routines, warning that some product-obsessed middle and high schoolers are doing way more ...

If your tween suddenly melts down over the smallest things, snaps during family time, or refuses routines, it’s easy to think they’ve developed a “bad attitude.” But educational neuroscience expert Dr ...

Forbes contributors publish independent expert analyses and insights. I cover prestige beauty, wellness, men’s grooming and style. It is a truth universally acknowledged that tweens love their ...

Elaborate skin care routines have risen in popularity among tweens in recent years, with kids flooding Sephora and other beauty retailers to get their hands on popular products. Gen Alpha, which ...

As you’ve probably heard (or experienced firsthand), Gen Alpha loves skincare. Not that it’s shocking for teens and tweens to be interested in makeup and skin products, but their tastes are definitely ...