AMES, Iowa – The decision to give to charity or develop a more sustainable product should not depend solely on a corporation’s bottom line, but it is certainly a factor. That can complicate the ...
Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...
Researchers from Indiana University, Georgia Institute of Technology, and Texas A&M University published a new Journal of Marketing article that examines the effect of CSR on consumers’ actual ...
Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...
2018 saw an unprecedented increase in the number of Super Bowl ads using a corporate social responsibility(CSR) appeal in comparison to prior years. Research I conducted on Super Bowl ads during the ...
Corporate Social Responsibility (CSR), also known as corporate conscience, refers to a management idea that sees companies integrating social and environmental factors into their operations. CSR ...
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