The second annual Ulta Beauty World has arrived in Orlando, offering an immersive one-day experience featuring over 200 ...

Add Yahoo as a preferred source to see more of our stories on Google. From retail to innovation, RMS Beauty is firing off on all cylinders. Now, the clean makeup brand founded by Rose-Marie Swift is ...

This year, the event featured its first-ever Masterclass Day with hands-on learning for industry experts and brand founders.

Earlier this year, people called Ulta Beauty World a scam. We sent our beauty writer to see what all the fuss was about.

We've partnered with Ulta Beauty to share the makeup trends — and products — we're trying to shake up our routines. If history tells us anything, it's that makeup routines are never set in stone.