If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The difference between a good hair day and a bad hair day is ...

Forget Valentine’s Day. There’s only one date you need in your calendar this February: The NME Awards 2017. Taking place on February 15 at O2 Academy, Brixton, the VO5 NME Awards 2017 will honour the ...

Alberto VO5's new owner says it will reposition the old haircare brand, with marketing and advertising expected to appear early next year. Brynwood Partners, a Greenwich, Conn.-based private equity ...

Right now, BBC Radio 1 DJ Huw Stephens will be dusting off his suit and settling the nerves ahead of hosting the VO5 NME Awards 2017. It’s a gig he’s done for the last four years, expertly holding the ...

Add Yahoo as a preferred source to see more of our stories on Google. Yellow Wood Partners has acquired the Elida Beauty portfolio from Unilever, the two companies said on Monday. Through the deal, of ...

Lee Hardy, 24, claims after using the product his hair began to fall out, and he was left with painful sores on his head DAD Lee Hardy claims he was forced to shave his head after hair wax caused his ...

Alberto VO5, the hair brand, is turning 60! Happy bday, baby! But the brand isn't celebrating with standard, been-there-done-that fare, such as re-introducing vintage product packaging. Alberto VO5 ...

Trying a new updo can be fun and easy. With the right products and a few quick steps, you can skip the salon and get gorgeous prom hair at home! VO5 shows us how: Image via Fairchild Archives Trying a ...

VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience. The 50-plus-year-old brand, Extreme Style by VO5, is being repositioned with ...

There's still time to enter for your chance WIN an Ultimate Street Style Icon award at our celeb-packed Ultimate Women Awards plus feature in a Cosmo fashion shoot. Here's a selection of our fave ...