If you’ve ever done SEO-driven content marketing for a company, you’ve had this conversation: “I know we’re getting more traffic and that’s great, but it’s not leading to more conversions.” Most SEOs ...

Opinions expressed by Digital Journal contributors are their own. As the 2020s progress, video content continues to rise in popularity with the growth of major social streaming platforms. Instagram, ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...

Apple has a variety of new content captured in Immersive Video that’s releasing throughout the rest of 2024. Apple notes that these releases will drop in the U.S. first, with global availability ...

Content creation just got a lot less complicated.

What if the videos you watched online weren’t just entertaining but felt like they were made just for you? Imagine scrolling through your favorite platform and encountering a video ad that speaks ...

A version of this article appeared in the Summer 2022 issue of strategy+business. The surge in consumer demand for streaming video content is yielding blockbuster—and eyebrow-raising—deals. Netflix ...

According to a Hubspot study, 83% of consumers would consider sharing video content with their friends if it is specific to their interests. This is why many media publisher companies are adding ...