Football fans may notice something missing from NFL games this year — the iconic 10-yard chain, once a staple of measurement by sideline officials, will no longer be used to measure first downs.

The NFL is retiring its sticks-and-chain system as its primary means to measure first downs. The league will put its virtual first-down measurement system into regular season use for the first time ...

The NFL this year made a change after the Chiefs beat the Bills in the playoffs, instituting a virtual first-down system that's pushed the chain gang to the second team. This came after the Bills and ...

Before the rise of artificial intelligence (AI), there was traditional intelligence – like solving math problems without a calculator, writing with a pen and paper or even just having a lengthy ...

The first down measurement will be undergoing massive changes during the 2025 season. The NFL announced Tuesday a partnership with Sony’s Hawk-Eye technology as the new primary method for measuring ...

If you haven’t noticed, one of NFL’s time-honored traditions is no longer in effect this season. The long-time use of human-based “chain gangs” to deploy and measure the distance from the spot of the ...

The NFL announced earlier this year their plans to modernize first down measurements in 2025, pivoting to Sony's Hawk-Eye technology as the primary method of measuring the line to gain. On Thursday ...

The NFL announced that they are finally entering the 21st century on Tuesday, confirming the use of virtual technology to measure first downs, according to Cale Clinton of The Athletic. The league ...

The NFL has replaced the traditional 10-yard chain measurement for first downs with a virtual system. The new system uses Sony's Hawk-Eye technology and six 8K cameras in each stadium to optically ...