Editor’s Note: Synapse Virtual Production (in collaboration with Sony) has won the 2025 Commercial Integration Award for Best Higher Education Project! Be sure to visit our official announcement page ...
Alfalite, the European manufacturer of LED displays, announced the launch of SKYPIX RGBW & IM, a new series of ceiling-mounted LED panels designed specifically for virtual production (VP XR) ...
ENGLEWOOD CLIFFS, N.J.—LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headquarters in Englewood Cliffs, N.J. that ...
Campaign Middle East on MSN
Sneak-peek into Jo Malone London’s ‘Drifted Dreams’ virtual production in Dubai
Jo Malone London’s latest campaign film, Drifted Dreams, approaches fragrance storytelling through a cinematic visual ...
As Virtual Production becomes central to commercial, film, and episodic workflows, reliability is no longer optional. RX III is engineered for sustained performance, supporting higher resolutions, ...
DALLAS—Optic8 and Trilogy Studios have opened a state-of-the-art virtual production facility here that features Brompton Technology’s Tessera SX40 LED processors and Absen’s high-performance LED ...
When Sunny Vohra acquired Twickenham Film Studios in 2012, he inherited more than just soundstages and post-production facilities. He became the custodian of a 113-year-old institution where cinema ...
Nottingham Trent University (NTU) focuses on digital media and production programs. As virtual production continues to lay its footprint as one of Pro AV's biggest trends, NTU recently installed its ...
Virtual production is transforming the way film, television, and advertising projects are made. It combines physical sets with digital environments in real time, letting creative teams see and capture ...
Norwich University of the Arts has partnered with Sony on a new virtual production facility that is open for use by students and creatives. The studio is the first educational and commercial facility ...
In 1930, Fox entered a new frontier of moviemaking by debuting a brand-new way to show motion on film: rear projection. Used primarily for driving scenes — or that famous airplane scene in North by ...
The future is now, as once unthinkable virtual production becomes de rigueur for cinematic and branded storytelling LED volumes — powered by Unreal or Unity game engines — and AI-assisted workflows ...
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