WPP Chief AI Officer Daniel Hulme tells Richard Quest that companies need the right talent to make AI work.

Here’s an interesting - and for some, no doubt, alarming - stat: in 2025, YouTube pulled in $40.4 billion in advertising revenue in 2025, according to estimates from media research firm ...

In the world of marketing, artificial intelligence tends to get the most attention when it is featured prominently in splashy creative advertising campaigns from big brands like Coca-Cola and Nike.

In today’s Digest, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms. WPP has announced a ...

WPP Enterprise Solutions will expand its portfolio with an initial set of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.

In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on ...

Open Pro represents a new type of bet for WPP and for agency networks at large — one that speaks to how AI is reshaping aspects of marketing services. Rather than hiring a specific agency, clients can ...

WPP’s new CEO Cindy Rose did not mince words when assessing the ad-holding group’s financial standing during a presentation with investors last week. “Our recent performance has not been acceptable,” ...

WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for YouTube. The new feature, YouTube 5K, will use AI analysis to help agencies ...

WPP and Google today announced a five-year expansion of their partnership, which includes a $400 million spending commitment from the holding company for Google technologies. The deal was finalized ...