Here’s an interesting - and for some, no doubt, alarming - stat: in 2025, YouTube pulled in $40.4 billion in advertising revenue in 2025, according to estimates from media research firm ...

WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for YouTube. The new feature, YouTube 5K, will use AI analysis to help agencies ...

In today’s Digest, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms. WPP has announced a ...

In the world of marketing, artificial intelligence tends to get the most attention when it is featured prominently in splashy creative advertising campaigns from big brands like Coca-Cola and Nike.

Open Pro represents a new type of bet for WPP and for agency networks at large — one that speaks to how AI is reshaping aspects of marketing services. Rather than hiring a specific agency, clients can ...

WPP’s new CEO Cindy Rose did not mince words when assessing the ad-holding group’s financial standing during a presentation with investors last week. “Our recent performance has not been acceptable,” ...

Artificial intelligence doesn’t have to lead to a revenue hit for advertising companies, even if the technology promises to change the way agencies work, WPP’s technology chief said. Ad companies such ...

LONDON, Oct 23 (Reuters) - British ad group WPP (WPP.L), opens new tab said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns.

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can select AI agents powered by WPP’s decades of data, capabilities and best ...

It’s a good day when an agency increases its annual ad spend forecast. This week, WPP Media published its 2025 global end-of-year forecast, which predicts 8.8% growth over the past year (excluding US ...

I personally believe there's never been a better time to be in marketing. You could even say that AI will usher in the golden age of modern marketing. So says Cindy Rose, former Microsoft Chief ...