Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...
SiriusXM is partnering with audio entertainment production studio Audio Up to develop new original scripted podcasts. The two companies have entered into a creative programming and strategic agreement ...
Anxiety among consumers and advertisers is challenging the satellite radio company as it gets into new digital formats, including streaming features and podcasting, Jennifer Witz told an investors ...
Sirius XM Holdings (NasdaqGS:SIRI) has completed a major debt refinancing linked to its 2026 notes. The company repurchased and discharged its 2026 notes, replacing them with new long term debt ...
Polk Audio announced that it has signed a license and technology agreement with XM Satellite Radio, the nation’s leading satellite radio company, to collaborate on the development of a high ...
Hyundai Motor America has renewed and enhanced its partnership with SiriusXM, planning to introduce the broadcaster’s SiriusXM with 360L satellite and streaming audio platform in Hyundai and Genesis ...
Sirius XM SIRI recently announced that it will exclusively broadcast the 2023 Masters Tournament on audio. From Apr 1-9, Sirius XM will broadcast throughout the Masters week. Sirius XM will cover the ...
SiriusXM will air tonight’s NextEra Energy Resources 250 Camping World Truck Series race – 7:15 pm Drive4COPD 300 NASCAR Nationwide Series race on Saturday is airing at 12:45 pm Pat Patterson will ...
The agreement allows SiriusXM to have a first-look co-production option for original podcast concepts by Audio Up, the podcast production studio founded in 2020 by audio innovator Jared Gutstadt, as ...
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