Nobody needs to tell Thoroughbred breeders and owners about the financial demands associated with their commitments. Partnerships and microshares have become popular for a reason—they help reduce ...

The rise of NFTs has expanded from digital art to sports collectibles such as digital trading cards and NBA Top Shot moments. Now, even horse racing is getting involved. A growing player in the space ...

Imagine the Kentucky Derby taking place 30,000 feet in the clouds above a Tron-like digital world, where purse prizes are paid in a futuristic currency called Ethereum. No, this isn’t the plot to a ...

The Kentucky Derby, awash in almost 150 years of tradition, will unfold on Saturday with its usual spectacle of muscled thoroughbreds, fashionable gentry in the grandstands, and drunken degenerate ...

NASCAR is headed to the metaverse, agreeing to partner with Zed Run to release NASCAR-branded digital horses on the blockchain-based racing platform. NASCAR chief digital officer Tim Clark said he ...

Tuesday's Melbourne Cup might be limited to 10,000 punters at Flemington but thousands more across the world are set to engage in a virtual trackside experience after the Victoria Racing Club ...

Anyone can contribute to The Roar and have their work featured alongside some of Australia’s most prominent sports journalists. ZED RUN is a digital horse racing game built on the blockchain that runs ...

Horse racing meet NFT mania on Zed Run, a digital platform where some top steeds are fetching six-figure sums. By Taylor Lorenz The Kentucky Derby may be the best-known stakes race happening in the ...

Brands are making their bets on the metaverse. When a virtual Kentucky Derby replaced the real thing at the height of the pandemic last year, virtual horse racing gained mainstream attention. What ...