The continued evolution of the cross-channel shopper has compelled retailers to rethink their engagement strategies, as well as front- and back-end processes. Retail industry analysts continually ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

Retail TouchPoints recently completed its eight-part webinar series covering the most challenging issues on retailers’ minds and in their conference rooms. Industry experts, analysts and retailers ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly changing consumer landscape. Now, delivering that same level of connection ...

Digital marketing has become one of the more complicated operational functions in automotive dealership operations. Over the last decade, the number of platforms, data sources, and consumer ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

Gaining customer trust has long been cherished among executive teams as a way to build brand value. Traditional metrics have been central for managing customer trust. But digital media and associated ...