There’s a new Apple Store system coming soon, according to Bloomberg’s Mark Gurman in his latest Power On newsletter. It is a subtle but groundbreaking change which could be very important.

For the second year in a row, I'm surprised Apple hasn't increased the prices of its newest iPhone models. The iPhone 14 did bring price hikes in Europe, which I felt since that's where I live. But ...

Apple's annual September iPhone launch is always big tech news, but this year's event has extra significance. In 2023, the iPhone maker is struggling with soft demand for smartphones. And, to make ...

For the first time, Apple secured seven out of 10 spots in the best-selling smartphones in 2023. From number 1 to number 7, the company's iPhones secured these spots, followed by entry-level Samsung ...

The iPhone 15 Pro makes a few safe, predictable improvements over last year’s model, but none of the features are worth getting very excited over. This is a good upgrade for phones more than three ...

The long-awaited iPhone 15 came out at September 2023's "Wonderlust" event, along with the much-rumored switch from Lightning to USB-C, but France still had a bone to pick with the iPhone 12. France ...

Apple did not spring any surprises at its recently concluded September 2023 event where it took the covers off several new products, including a refreshed Apple Watch Series 9 lineup and an updated ...

Apple's iPhone 15 and iPhone 15 Pro made some changes to the lineup, but there's still an iPhone to match just about any budget. Here's how to shop for an iPhone based on how much you have to spend.

I really like the iPhone 15 Pro Max’s camera, which performed well in both our review and a recent camera test. But after discovering an old, long-forgotten Apple iPhone 5 in a drawer at home and ...