A new study from Interpublic’s Magna and the IPG Media Lab reinforces the idea—embraced by the industry for a number of years now—that ad personalization is one of the best techniques to help brands ...

AI-driven automation is transforming how brands create, target, and optimize ads across regions. From dynamic creative templates to geo-specific messaging and audience engineering, campaigns are ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Reddit is removing the ability to opt out of ad personalization based on app activity. The news comes amidst several other changes to the privacy section. As Reddit ...

Reddit is removing the ability to opt out of ad personalization based on your activity. The change is meant to show you more relevant ads and will rollout to all users, except in select countries.

AI-powered creative audio studio Wondercraft is partnering with audio management platform Frequency on an integration initiative designed to let brands and media publishers produce and deploy ...

Industry leaders predict generative AI will soon enable interactive, highly personalized ad formats, transforming how consumers research and purchase products. While AI is already boosting lead ...

Staying ahead of emerging trends and consumer expectations is key to making your brand stand out and stay relevant, and artificial intelligence (AI) is transforming the landscape of marketing and ...

Despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful holding pattern.

Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today announced that Clinch's ad-serving tags have been certified to run ...

Posts from this topic will be added to your daily email digest and your homepage feed. The change is rolling out over the coming weeks. Users in unspecified ‘select countries’ can still opt out. The ...