A few months ago I attended a conference where Frederick Vallaeys from Optmyzr gave a talk about AdWords Scripts. I was intrigued, to say the least. What were these scripts capable of? How much data ...

It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

See Part 1 of this article here. Other Considerations When Building Your Landing Pages to Increase Conversion When building your landing pages, you need to ensure the pages generate a high conversion ...

A new year is a perfect time to break bad habits with your PPC account. Sure, there are plenty of shortcuts that can make things easier. Ultimately, though, we want to have a healthy PPC account: ...

Managing online paid-search-term campaigns can be like water torture for a small-business owner: A slow drip of tedium, choosing keywords and deciding what to pay for each on services like Google ...