A few weeks ago, a few strings of code in the Apple Support app showed that it could soon get a “Support Assistant,” based on generative models. The assistant is now live, as a limited experiment. As ...

We've been seeing signs of an upcoming chatbot-based support feature in the Apple Support app, and it turns out it's already in testing. Some iPhone users have access to an early preview of the ...

There’s no denying Apple’s reputation for producing some of the coolest and most cutting-edge tech for folks like you and me. From desktops and laptops to phones and tablets, there’s an Apple product ...

Apple might be the next company to add a ChatGPT-style chatbot to its Support app, likely as a way to automatically handle cases covered in its documentation and hand off only the trickier ones to a ...