Forbes

Why Call Analytics Can Be A Lifeline For Struggling Businesses

It is not uncommon for some businesses to struggle and get pushed to the brink, only to successfully pivot and enjoy a rousing comeback. Such turnarounds have happened with tech companies like Dell ...
Business Wire

Marketers Can Now Measure The Impact Of Video And Display Advertising On Inbound Phone Calls With Marchex Display and Video Analytics

NEW YORK--(BUSINESS WIRE)--Marchex (Nasdaq: MCHX), a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, ...
Search Engine Land

Call analytics platforms: What are they good for?

Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems ...
Richmond

Working the Web: Using Google Analytics to help with inbound marketing

Downloading an eBook, clicking a call-to-action and watching a video are not tracked by default using Google Analytics, but can be tracked using events. As you add more features and functionality to ...
Search Engine Land

What can 129 million calls tell us about inbound marketing? A lot, it turns out

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing ...