Disney has called on the Avengers to help launch its new format, but the timing has raised eyebrows ...

IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

The Russo Brothers and Kevin Feige did more than just reveal new footage of Avengers: Doomsday at this year’s CinemaCon in Las Vegas. They also announced an entirely new way to experience Disney’s ...

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

The Walt Disney Studios and its global theatrical exhibition partners announced a new premium certification program designed to change how audiences find the best big-screen experience. The studio ...

Disney is launching a new premium large format certification with the release of Avengers: Doomsday, and now a top IMAX is ...

Watching a highly anticipated blockbuster on a massive screen is a feeling you just cannot replicate on your living room couch. The Walt Disney Studios knows this, and they are doubling down on the ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

theatrical window? What’s shaping up to be the biggest flop of the summer? Is box office health finally back on the upswing ...