LEGO introduced a new plastic brick set last week, in honor of the 1975 blockbuster movie "JAWS," which features several main characters, the Orca boat, and the movie’s antagonist — a great white ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

If there's anything you've probably heard about LEGO's first CES showcase this year, it's the Smart Brick. It's the cornerstone (or should I say cornerbrick?) of Smart Play, LEGO's new interactive ...

Emperor Palpatine’s Throne Room Duel & A-Wing set is now up for grabs on Amazon.

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. Subscribe to read this story ad-free Get ...

When it comes out later this year, the most creative new set of Lego bricks won’t be available in stores or from any traditional retailer. The only place you’ll be able to find it is in a classroom.

The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up — Lego. The Danish company saw revenue jump 13% in the first six months of the year ...