The LEGO Insiders program is a free membership program that grants you various rewards and benefits for shopping at the LEGO Store. Once you're a member, every purchase you make on the LEGO Store ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

The toymaker plans to expand its Lego Store brand beyond the nation’s largest metros this year and open its first U.S.

For those who get most of their new LEGO pieces by buying sets, it can be frustrating when one or two bricks suddenly goes missing. That can be especially bothersome if it's part of themed set that ...

As a product tester and mother of four, I've learned that the best toy sales are on products that kids actually want — not just stuff that's on discount. But Black Friday is the Super Bowl of toy ...

If you click on links we provide, we may receive compensation. Stock up on Lego 'Star Wars' sets, flowers, and more Amazon Whether you’re looking to add to your Lego flowers collection or you’re ...

Amazon Prime Day is a solid way to stock up on anything your little heart may desire. Sure, there are great deals to be had on everything from Apple gear to laptops to power banks, but the smaller and ...

SOLON, Ohio — From kids testing toys at demo tables to adults rediscovering childhood favorites like yo-yos and Etch A Sketch ...