Retail loyalty programs promise savings, perks, and exclusive deals, but they’re also powerful tools for collecting customer data and influencing spending habits. While they can genuinely reward ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. However, a ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

In 1995, the inventor of Ethernet, Robert Metcalfe, famously predicted the collapse of the internet, only to literally eat his words in 1999. The lesson learned? The future always wins. Fast-forward ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Loyalty marketing is going through a transformation in an era ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...