Stock splits grab investor attention, and for good reason. A hot stock that has seen its share price dramatically increase (often into the triple digits or more) will suddenly appear more affordable.
Investors are rarely at a loss for risk factors to worry about. Between market risk, interest-rate risk, the risk of a rare "black swan" event such as the financial crisis, and other concerns, ...
Stock splits, long out of favor, are making a comeback. It started with Walmart, which announced a 3-for-1 stock split on Jan. 30, with the additional shares being distributed on Feb. 23. And from ...