Half of respondents to a survey conducted by BuzzLogic and JupiterResarch said that they find blogs useful for product or service pre-purchase information. Half of respondents to a survey conducted by ...

With millions of sites floating through the blogosphere, who really has time to peek at even a fraction of them? Blogophile reads them for you and presents a weekly roundup of the buzz on must-read ...

The blogging world was abuzz this week over a new study from ComScore Networks that reported one in six Americans spent at least some time on blogs in the first quarter of 2005. The biggest source of ...

As the new academic year starts, many faculty members may be beginning or continuing independent studies with students. They’re a great way for students to pick up specialized knowledge or research ...

This story was written by Joseph Weisenthal. As someone that's checked the Drudge Report once an hour, every hour for the last 10 years of my life, I can certainly accept the idea that the sites I ...

Who is doing a better job of getting his message across on the Web: John McCain or Barack Obama? Conventional wisdom says that it is Obama, whose performance on the Web has been strong since the ...

Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Why we care. Multiple CTR studies show most organic clicks go to the top 5 positions on Google ...

A client of ours on the West Coast is a great example of thought leadership gone right. Several years ago, this client — a strategy consulting firm — published regularly. It even had relationships ...

Last week I looked at some of the reasons your business needs a blog, and this week I’d like to take a look at one example of a company that is utilizing it’s blogs very well: General Motors. GM’s ...