Apple Pulls the Plug on Tim Cook’s Biggest Flop

It’s rare for Apple to enter an entirely new market segment. When Vision Pro launched in early 2024, the demand for VR ...

“This will be how people experience sports” - Adam Silver had a futuristic vision for the NBA’s partnership with Apple

Replace the traditional broadcast model and experience with something far more interactive and personal. Instead of watching ...
Analytics Insight

5 Most Iconic Apple Products Released During Tim Cook’s Leadership

Overview: AirPods launched in 2016 and became essential for wireless audio, connecting smoothly with Apple devices and ...

John Ternus explains what he thinks of Apple Vision Pro

An interview last week with Apple SVPs John Ternus and Greg Joswiak includes the incoming CEO’s thoughts on the Vision Pro.

Tim Cook had bold visions for Apple. See which ones came true.

From augmented reality to Apple's role in health, Tim Cook had grand visions for the company. Some came true, while others were never fully realized.

What Tim Cook built

On the latest episode of Equity, we discuss how Apple has changed since Cook became CEO in 2011, and what challenges incoming CEO John Ternus will be facing.