Alfalite, the European manufacturer of LED displays, announced the launch of SKYPIX RGBW & IM, a new series of ceiling-mounted LED panels designed specifically for virtual production (VP XR) ...

ENGLEWOOD CLIFFS, N.J.—LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headquarters in Englewood Cliffs, N.J. that ...

Any lingering resistance to virtual production involving next-generation elements like LED walls, in-camera visual effects (ICVFX) and mixed reality (MR) is rapidly disappearing across the media and ...

As Virtual Production becomes central to commercial, film, and episodic workflows, reliability is no longer optional. RX III is engineered for sustained performance, supporting higher resolutions, ...

Jo Malone London’s latest campaign film, Drifted Dreams, approaches fragrance storytelling through a cinematic visual ...

When Sunny Vohra acquired Twickenham Film Studios in 2012, he inherited more than just soundstages and post-production facilities. He became the custodian of a 113-year-old institution where cinema ...

Nottingham Trent University (NTU) focuses on digital media and production programs. As virtual production continues to lay its footprint as one of Pro AV's biggest trends, NTU recently installed its ...

The future is now, as once unthinkable virtual production becomes de rigueur for cinematic and branded storytelling LED volumes — powered by Unreal or Unity game engines — and AI-assisted workflows ...

Norwich University of the Arts has partnered with Sony on a new virtual production facility that is open for use by students and creatives. The studio is the first educational and commercial facility ...

In 1930, Fox entered a new frontier of moviemaking by debuting a brand-new way to show motion on film: rear projection. Used primarily for driving scenes — or that famous airplane scene in North by ...

The School of Performance, Visualization and Fine Arts at Texas A&M University will partner with Synapse Virtual Production to build four virtual production stages as part of its emerging Virtual ...