Maura Higgins is committed to e.l.f. in a new campaign, and M.A.C Cosmetics is not having any of it. The Irish reality star previously partnered with M.A.C in January 2025, so when she appeared in an ...

Maura Higgins is committed to e.l.f. in a new campaign, and M.A.C Cosmetics is not having any of it. The Irish reality star previously partnered with M.A.C in January 2025, so when she appeared in an ...

e.l.f. Cosmetics has just launched a deal which means you can get a concealer and foundation from their brand new Soft Glam ...

If you want to get the most out of your makeup, this award-winning formula is a must.

Hailey Bieber has finally given her followers an easy and affordable, updated makeup routine that will have you emulating her ...

The affordable cosmetics brand that generated over $1.2 billion last year is planting roots in Hollywood with a purpose-built office. But while the company expands its physical footprint, its stock ...

e.l.f. Beauty (ELF) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of ...

e.l.f. Beauty is still a low-cost leader even after making an important increase to its prices. The stock is down more than 60% from its all-time high, providing a compelling entry point. Smart ...

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

Building upon its established dominance in color cosmetics and skincare, e.l.f. Beauty is now executing a calculated ...

E.l.f. seems to have accomplished the unattainable: creating affordable makeup and skincare that rivals the performance of its high-end counterparts, without the steep price-tag. From gripping primers ...

Beauty (ELF) shares have dropped by 18.6% in under a month, sliding from $94.83 on February 24, 2026, to $77.15 currently. Should you take advantage of this dip?