Why it’s hard to share people across multiple teams—and what to do about it by Mark Mortensen and Heidi K. Gardner A senior executive we’ll call Christine is overseeing the launch of Analytix, her ...
A framework for aligning growth strategies and capabilities by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan and Shubu Mitra Marketing has never been more complex. Sweeping advances in ...