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How Estée Lauder Built a $30 Billion Empire With Free Samples and Zero Connections. #businessshorts
A woman was rejected by every major store in New York. Ten years later, those same stores were chasing her. This is the story of Estée Lauder — and how she built one of the most powerful beauty empires in the world using a strategy no one believed in. No ads. No big budgets. Just one bold move: letting people try the product. From walking ...
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