We’ve seen the comments and we get where your coming from! Most people are familiar with the Amharic word “Buna” for coffee. But Ethiopia has over 80 languages, and in the Kefficho dialect, spoken in the Kaffa (Kafa) region (recognized as the birthplace of coffee) the word for coffee is actually “Bono.” It’s a lesser-known origin, but one deeply tied to heritage, history, and the roots of coffee itself. That’s why our founders chose the name BONO. Honouring the region, the language, and the beau

Bono's mission to end extreme poverty