The iconic Fevicol ad is a campaign that has stayed etched in our memories for decades. It wasn’t just about glue, it was about storytelling that truly stuck. One of the key forces behind its unforgettable charm was the music. Composer Dhruv Ghanekar (@dhruvg ) brought the ad to life with his unique sonic vision, turning a seemingly simple product story into an emotional journey. In a candid roundtable curated by @goodadsmatter , Dhruv shares how the idea was to give the sofa itself a voice. The
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